So close, LAT, so close.
Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free spirits at heart” by letting them exchange their work ties for free beer.
The campaign called ‘A Free Beer For Free Spirits’, commuters simply insert their tie in a recycling bin, and in exchange, it will dispense a coupon which they can exchange for a free bottle of beer.
ed sheeran | passenger | no diggity | thrift shop
Thierry Cohen thought of an ingenious way to show what the night sky would look like without light pollution.
He starts by photographing the stars above less populated areas that fall on the same latitudes. He then replaces the polluted skies above the cities with pristine views of what they could be seeing every night.
Superbowl Sunday is here and the competition is tight, who will win the advertising battle royal?
Join Fast Company’s live interactive chat with experts- Loren Angelo, GM of Brand Marketing at Audi of America; Mike Sheldon, CEO of Deutsch LA; and Co.Create editor Teressa Iezzi, as they discuss Super Bowl marketing strategy with readers.
How do marketers devise their Super Bowl strategy?
What are the pros and cons of releasing teasers and original content before the actual game?
These questions and more will be addressed by our mini Super Bowl panel of experts and our editors in our live chat today at 12p.m (E.T.). And you can join in the conversation, right here.
This Sunday I am most excited for super bowl ads, followed by beyonce, followed by the actual game.